The way in which an organisation is housed tells a lot about the organisation, just as clothes say something about the person wearing them. A building is therefore much more than a “functional shelter”. It makes tangible what you stand for as an organisation. It stimulates the imagination and inspires action.

The building represents a code that depends on the situation and context. You can compare it with a “dress code”. It is not (only) “dress to impress” but (also) “dress to inspire”.

The key question is not what is the required size of the accommodation and what are the functional and technical requirements. These are “only” the basic preconditions. It mainly concerns the message it communicates and the effect of housing on the behaviour and vitality of people. Accommodation is part of the integrated communication of the brand identity of the organisation.

Environment as an accelerator for operating results

The built environment that is aligned with the corporate strategy has a major influence on the success of both profit and non-profit organizations. On the one hand, the efficiency and effectiveness of the location, the building and the workplace are important, on the other hand a building allows for powerful communication with customers / society and employees: the building as image builder and team builder. Organizations are more effective when employees are intrinsically motivated and involved and therefore think along and participate, they are the engine and the heart. Whether it is ‘traditional working’, ‘the new way of working’ (HNW), Activity Based Working (ABW), ‘organization-oriented working’, ‘people-oriented working’ or ‘social collaboration’, the built environment helps to facilitate desired behavior to increase added value of and for the people in your organization. To realize ambitions

Strategy-oriented accommodation

In fact, it concerns strategy-oriented accommodation in which the organizational goals and the well-being of the employees are central and are translated into the learn/work environment.

A building makes tangible why the organization does what it does, it helps to create a sense of community, it makes you proud and connects. Accommodation supports the policy of an organization, it is comparable to a “theater stage” where everything takes place. Message and entourage must therefore be congruent. A building evokes a network of associations in people. It contributes to the realization of the desired “sense of excitement” and mobilizes the desire in people to belong and make a difference together. A Building is a matter of mind and heart. In short, accommodation that contributes to the primary process, the well-being of the employees, with an optimal cost-benefit ratio and in line with the sustainability objectives.

The whole is more than the sum of its parts

By integrating our business and real estate expertise, we create strategy-oriented accommodation in collaboration with our clients. Tailor-made learn/work environment that suits your business strategy and company style. ATELIER V works from a commercial conceptual approach. Concepts with imaginative power that transcend the apparent contradiction between advertising and architecture. The concept as a common thread is the connecting factor between an approach from both the brand / company identity and from the physical work environment. The location, the exterior and the interior receive equal attention so that the whole is more than the sum of its parts. And people again become (more) emotionally and intellectually involved in the organization where they work. We do this on the basis of models we have developed such as the AV-Strategic Alignment Matrix®, Office Styles® and the Real Estate General Positioning Survey® (RE-GPS®). See also the articles Strategic housing and The Strategic building unraveled.

-The Architect as Business Optimizer-
‘Squaring the circle by connecting the dots’