In a new-build project, attention is mainly focused on hard matters such as the size of the building, installations, wind and waterproofing, etc. This is logical in itself, but it is just as basic as expecting a raincoat to fit and be waterproof. In the final choice of a raincoat, factors such as fashion, colour, fit and appearance are especially decisive. After all, clothing is primarily a means of communication.
There are dress codes for special occasions, to be associated with a certain status, but also to be recognized as a group and to create connection. This turns out to be no different with accommodation. A building constantly sends out a message, which is not only received by your customers but especially by your employees. Identity captured in stone. The building portrays what the using organisation stands for.
“What clothing is for a person, is accommodation for an organisation.” (René Stevens)