Identity solidified
Attention focuses mainly on hard matters in a new-build project, such as the size of the building, installations, wind and waterproofing, etc. This focus is logical in itself, but it is just as basic as expecting a raincoat to fit and be waterproof. Factors such as fashion, colour, fit, and appearance are decisive in the final choice of a raincoat. After all, clothing is primarily a means of communication.
There are dress codes for special occasions, to be associated with a certain status, to be recognised as a group, and to create connections. This is no different from accommodation. A building constantly sends out a message, which is not only received by your customers but especially by your employees. Identity is captured in stone. The building portrays what the occupying organisation stands for.
“What clothing is for a person, is accommodation for an organisation.” (René Stevens)
Read more in the Dutch article ‘Huisvestingscode gekraakt’ published in the Facility Management Magazine. (20051201 Facility Management Magazine – Author: René P.M. Stevens MSc Arch/MBA).
Send us an email for an English translation, ‘Accommodation Code Cracked’.