Based on organizational objectives and environmental trends, ATELIER V develops and implements strategies for the learn/work environment eco-system. As a ‘business architect’, thinking about how do you build the values, the systems, and the collaborative platforms that bring all of the organization’s genius to the fore.
Creating strategies for vibrant and sustainable environments where people and buildings meet. Putting people and planet before profits. Balancing morals and values with shareholder profits.
The challenge is not to create little innovation enclaves of incubators and accelerators to protect them from the incremental bureaucratic thinking back in the core business. The challenge is to make individuals deeply empowered and feel like entrepreneurs. An important start is to create the organizational system to support this and upgrade the business skills of frontline employees so that they can think and act like entrepreneurs. The learn/work environment eco-system facilitates this transformation process.
Our passion is finding the balance of reason and emotion, mind and heart, material and immaterial, always seen from the user of the learn/work environment, the individual in the tribe. The balance between the ratio axis effectiveness / efficiency and the emotion axis ‘community-team building’ / ‘image building’. Focus on why, as well as how, buildings are built, and how user needs change over time.
The ancient act of squaring a circle (drawing a square with identical perimeter to the circles circumference) is a non-trivial exercise of trying to pair the infinite irrationality of the circle with the rationality of the square. It represents finding the perfect integration and balance between masculine and feminine aspects societally, operationally, and spiritually.
- Accommodation that animates people.
- Accommodation at lower costs for a more productive and sustainable business process in a socially responsible setting.
- Accommodation where the well-being and experience of people are central. In short, “Squaring the circle by connecting the dots”.
“If a client wants excellence, he has to become a well-informed client –
who would understand the prerequisite qualities to be found in a good architect.”
(Vitruvius, Roman military engineer and architect approx. 90-20 BC)
Follow your heart but be present with your head as well
Economic goals such as profit optimization, innovation and sustainable growth are important aspects in business, but they are not only the ultimate goal. Human values such as sense of purpose, meaning and inspiration are just as important. We are mainly driven by these values rather than just the economic goals. Listening to the heart while not losing sight of the mind gives us a solid basis for this. From Real Estate to the Real State of Human Beings.
“There is no more Business to Business (B2B) or Business to Consumer (B2C) but Human to Human (H2H).”
Laws of nature
As humanity we are subject to the universal laws of nature. Mindfulness acting according to the laws of nature allows the force of nature to flow unimpeded. Based on our social responsibility, we contribute to a more sustainable world by stimulating awareness that the earth is our common ‘spaceship’ in which everyone has a responsibility for themselves as well as for the greater whole. A peaceful, healthy, safe, sustainable and ethical society in which equal rights apply to all living things. Committed to making a difference, even if it’s only a small one to begin with.
When ideas have sex
Sharing and spreading knowledge leads to new and bigger ideas. ATELIER V sees it as its task to actively contribute to developments in the discipline of environmental consultancy and to share its enthusiasm, knowledge and expertise. ATELIER V is constantly developing its own know-how and knowledge within the profession. To this end, we take and support various initiatives. Be a seed of consciousness and create value from ideas.
We also use our role as a knowledge centre and stimulator to serve other organizations. ATELIER V’s approach and vision is striking in today’s real estate landscape. Due to its non-conformist approach, ATELIER V offers inspiration for innovation and knowledge development in learn/work environment issues. Each time focused on a sustainable and careful design of the living environment for the benefit of people. A living environment that inspires and generates energy instead of guzzling energy.
“The meeting of two personalities is like the contact of two chemical substances:
if there is any reaction, both are transformed.”
(Carl G. Jung)
Hybrid for profit/non-profit
Profit that pursues a social return in addition to financial return represents a higher form of capitalism. You could call it “contributionism” of talents and skills because both receiver and giver resonate together and benefit. It creates a positive cycle of prosperity for both business and society.
This integrated approach of Creating Shared Value (CSV) transcends Corporate Social Responsibility (CSR). ATELIER V invests for profit, but always with a positive social impact in mind. Do not ‘just give’, but invest in innovative, social and sustainable projects. This creates opportunities and responsibility on the part of the recipients, which in time produces unity and a more sustainable result for all.
Architecture and site planning evolved out of what is now call geomancy, the art of placing or arranging buildings or other sites auspiciously. Turning those disciplines back to their roots, restoring some of the missing pieces of the original practices, particularly the metaphysical, spiritually-based considerations for good design of the environment.
The environment enables people to grow in their abilities. It is an eco-system consisting of 3 interconnected areas: Physical environment of real estate and facilities, Digital environment of ‘smart’ building plus online learning hubs in a digital classroom and the Social environment of usage and behaviour agreements. The environment is a catalyst for human performance and therefore has a strategic impact on the core business of any organization. But also, on the health, well-being and consciousness of people, on a body, mind, heart and spirit level. Workplace is also a state of mind.
“Why does this space feel good?” is a similar question to “Why does this music move me to tears?”
(Richard Feather Anderson)