The way in which an organization is housed says a lot about the organization, just as clothes say something about the person wearing them. A building is therefore much more than a functional shelter. It makes tangible what you stand for as an organization. It stimulates the imagination and inspires action.
“Show me your learn/work environment and I’ll tell you who you are” (René Stevens)
The key question is not what is the required size of the accommodation and what are the functional and technical requirements. These are “only” the basic preconditions. It mainly concerns the message it communicates and the effect of the learn/work environment on the behaviour and vitality of people. Accommodation is part of the integrated communication of the brand identity of an organization.
Now more then ever is the time for a post-COVID organization to find a healthy and safe mix between the physical, digital and social environment. Being one step ahead, reducing occupancy costs whilst providing accommodation solutions that resonate with the organization’s broader strategy, objectives and optimize systems performance.
The built environment that is aligned with the corporate strategy has a major influence on the success of both profit and non-profit organizations. On the one hand, the efficiency and effectiveness of the location, the building and the workplace are important, on the other hand a building allows for powerful communication with customers/society and employees: the building as image builder and team builder.
Organizations are more effective when employees are intrinsically motivated and involved and therefore think along and participate, they are the engine and the heart. Whether it is ‘traditional working’, ‘the new way of working’ (HNW), Activity Based Working (ABW), ‘organization-oriented working’, ‘people-oriented working’ or ‘social collaboration’, the built environment helps to facilitate desired behavior to increase added value of and for the people in your organization. To realize ambitions.
In fact, it concerns strategy-oriented accommodation in which the organizational goals and the well-being of the employees are central and are translated into the learn/work environment.
A building makes tangible why the organization does what it does, it helps to create a sense of community, it makes you proud and connects. Accommodation supports the policy of an organization, it is comparable to a ‘theatre stage’ where everything takes place. Message and entourage must therefore be congruent.
“Most of the programs of requirements for buildings are characterized by the analytical engineering approach to what the building can, which translates into a list of requirements and functions.
The emotional approach to what the building does to the employees is usually lacking.” (René Stevens)
A building evokes a network of associations in people. It contributes to the realization of the desired sense of excitement and mobilizes the desire in people to belong and make a difference together. A building is a matter of mind and heart. In short, accommodation that contributes to the primary process, the well-being of the employees, with an optimal cost-benefit ratio and in line with the sustainability objectives.
The following dimensions are considered to determine whether the learn/work environment is adequate.
- LOCATION – Is it in the right place, geographically in the country, city, campus, building?
- FLOOR AREA – Is it of sufficient size to accommodate the dynamic space requirement?
- PERFORMANCE – Is it sufficiently functional for education and research?
- PERFORMANCE – Is it sufficiently technically safe, healthy and sustainable?
- PERFORMANCE – Is it of a sufficiently aesthetic appearance, visible, recognizable and do the users experience it as pleasant and inspiring?
- HOSPITALITY – Is there a sufficient degree of hospitality?
- MONEY/TIME – Is the price / performance ratio market conform / customary acceptable and can we afford it?
- ORGANIZATON – Is the learn/work environment manageable and does the RE/FM Department have the correct organizational form, competences and capacity for this?
- ORGANIZATION – Which (minimal) behavioral and usage agreements are necessary for an integrated social learn/work environment?
(Video is in Dutch)
By integrating our business and real estate expertise, we create strategy-oriented accommodation in collaboration with our clients. Tailor-made learn/work environment that suits your business strategy and company style. ATELIER V works from a commercial conceptual approach. Concepts with imaginative power that transcend the apparent contradiction between advertising and architecture.
The concept is the connecting factor between an approach from both the brand/company identity and from the physical work environment. The location, the exterior and the interior receive equal attention so that the whole is more than the sum of its parts. And people again become (more) emotionally and intellectually involved in the organization where they work.