Organizational strategy is about both the ‘hardware’ and the ‘software’. The hard side is expressed in the focus on effectiveness and efficiency, and manageability & control, while the soft side emphasizes the motivation and synergy of people (employees and customers). It is important that ‘hard’ and ‘soft’ are balanced. However, the balance differs per organization type and also changes with the life cycle of an organization.
Just as individuals can be divided into different life styles, organizations can be divided into different business styles. Company style is characterized by the culture (vision & values) and management style. See also Office Styles®, a classification of office organizations based on company styles. A start-up has a different balance than a mature company or a company that has to reinvent itself due to declining turnover.
How employees can relate to the organization where they work becomes clear with the help of the Prosperity Model®. The common characteristic of organizations is: creating added value because people do things together. Ultimately, it is people with their dreams, aspirations and emotions that determine the success of an organization. In times of crisis, the focus is often on costs and savings and less attention is paid to soft aspects such as employee engagement. When this balance is disrupted, this can have a negative impact on an organization.
“In a free enterprise the community is not just another stakeholder in business
but in fact the very purpose of its existence.” (Jamsetji Tata)
In the Prosperity Model there are three stakeholders: the organization to be accommodated (including its shareholders, financiers, customers, etc.), the employee and the general interest of the community.
The model shows the mutual dependence between the three groups of stakeholders. The most ideal situation for all stakeholders is created when the vision & values of the organization overlap with the vision & values of the employees. This will make the employees feel ‘at home’ in the organization they work for, which will boost the vitality, productivity and engagement of the employees. This also includes a learn/work environment that matches the employees’ work experience. This model shows why it is so important for organizations to think about the work experience and consciously choose a learn/work environment that (also) suits the employees and customers.
See also the Dutch articles ‘Hoe draagt huisvesting bij aan Profit en Prosperity’ and ‘Het optimum uit de huisvesting halen of uit het potentieel van de medewerkers?’.