Nowadays there is a lot of attention for so-called ‘innovative’ office concepts. These give, because of the new interior with the latest IT gadgets, a boost, but you quickly get used to the new. It then feels like a corset that forces you to work in a different way. Usually, there are insufficient strategic considerations. Linking with the business strategy creates opportunities for competitive advantage. Until recently, a practical model was lacking to help management use accommodation as a strategic tool to achieve business goals.
The interaction between people and accommodation is the main theme in the integral approach of business and real estate expertise. The competitive factor is human capital. It is knowledge, creativity and agility that mainly contribute to a lasting competitive advantage.
The right accommodation makes an important contribution to the realisation of the organisational goals. A good analysis of the (im)possibilities per business resource is decisive in this respect. The Strategic Alignment Matrix® developed by ATELIER V works as a connecting thinking model. This allows management to steer the accommodation process based on the business strategy and thus keep it in control.
Read more in the Dutch article ‘Concurrentievoordeel door strategische huisvestingskeuzen’ published in the Real Estate Magazine. (20040901 Real Estate Magazine No. 35 – Author: René P.M. Stevens MSc Arch/MBA).
For an English translation ‘Competitive advantage through strategic accommodation choices‘ send us an email.