Office providers such as project developers and investors have mainly focused on the large middle bracket in recent years. With a market-compliant building that can be used by as many office users as possible, they try to reduce the risk of vacancy. But ‘The’ office user does not exist, which is why market-based buildings do not appeal enough to the user’s experience, they are functional for many but distinguishable for almost no one. This is taking its toll in a market with a large (permanent) oversupply.
“Market-based buildings do not appeal enough to the user’s experience, they are functional for many but distinguishable for almost no one.” (René Stevens)
Read more in the Dutch article ‘Vraagsegmentatie cruciaal voor verminderen leegstand’ published in the magazine Troostwijk Gouden Kompas. (June 2010-René P.M. Stevens MSc Arch/MBA).
For an English translation of ‘Demand segmentation crucial for reducing vacancy ‘ send us an email.