The image does not stop with the positioning of areas and sites. The appearance of the accommodation on site is just as relevant. It is therefore important to consider what real estate should radiate and how this ties in with other communications. Business park publisher Elba Media relocated in April and took the opportunity to take a closer look at the three-stage rocket location, building, layout.
- Step 1: Where do I want to settle?
- Step 2: Which building is right for me?
- Step 3: Does the design reflect my desired image?
It is logical that you first look at your issue objectively: how many square meters, which location, when available, what price category, how many parking spaces, et cetera. But ultimately it is the emotional criteria such as identity that are decisive because all the alternatives on the shortlist more or less meet your rational criteria. People have difficulty in indicating with which type of accommodation they want to express themselves, but they know immediately which car suits them. Because that car gives you a certain identity.
Read more in the Dutch article ‘Heeft mijn huisvesting het juiste imago?’ Published in the BedrijvenTerrein magazine. (20120601 Elba Media BT03-2012)