“They didn’t have the others in grey metallic, so I took this one,” said my neighbour’s wailing about his newly purchased car. It was again proof that emotional motives, such as colour and shape, play a large role in the purchase of all kinds of products. According to DTZ Zadelhoff, the office building also appears to be such a product to a certain extent. The greater emphasis on emotional motivation makes a “different” approach to this market segment desirable.
Read more in the Dutch article ‘Emotie Speelt Grote Rol bij Keuze Kantoorgebouw en Locatie’ published in the magazine Construction. (19930903 Construction – René P.M. Stevens MSc Arch)