The assistant that supports you in achieving your goals, can take over tasks for you and offers you a safe haven when you need it. Everyone will describe the perfect assistant differently, just as everyone will describe the perfect car differently. Depending on your needs, taste, etc., do you want a van or a two-seater, do you go for appearance or functionality, does it have to be hip or ‘just common’ or do you have no car at all.
As a result, a large Audi can suit one person and a small Opel suit the other. But swap those two, chances are that this will create a bad match with dissatisfied drivers. Not to think about what others think of you if you choose the “wrong” car. When someone drives up in a car that is too big, the comments “oh, my money is spent there” are not out of the blue and the director who arrives in a tiny shopping car is not fully regarded.
A building also has many possibilities, from a pile of concrete blocks to a castle. Choosing the right building for your organization is crucial. To achieve your objectives: does the building ensure that the organization accelerates or does it put the organization on the handbrake? Do people feel comfortable as soon as they enter, their energy starts to flow or are they inhibited and blocked. Is their buzz in the building or is it covered with a veil?
But this also applies to the outside world: the building leaves a positive or negative impression. How do people talk about your building and is it in the way you want? And maybe it even manages to surprise, leaving a lasting impression.
The following examples are obvious: a production company in a castle is not very practical for its own organisation and the outside world will have the feeling that “something” is not right. But an investment company in a construction site hut will in many cases not evoke a confidence-inspiring image either.
But what about empty halls on derelict factory sites that are on the nomination to be demolished and in the final phase of life span sold against variable operating costs. There are plenty of examples of how by attracting the right companies to empty factory halls, a liveliness is created in both the hall and the entire site or surrounding area. It changes from a depreciated building or area into a trendy location.
So is that perfect assistant now the one who is self-effacing and is always available to support or is it a proactive assistant who sees opportunities, investigates and dares to take risks in order to support the manager in achieving the desired goals.
The choice is yours but keep in mind that no assistant entails an extra (unwanted) workload. Smart thinking about real estate creates with a low budget a high impact on business objectives.
As an organisation, dare to think big, but start small and expand incrementally. Without experimentation, innovation is impossible. Experiment and gradually find out which form and speed of implementation suit the organisation best. Have faith in the process. Like anything new, it takes a bit of trial and error before you get it right, but the payoff is worth it.
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