Market-based offices of no interest to anyone. René Stevens MSc Arch/MBA, general manager and owner of ATELIER V, consultancy for accommodation, real estate and urban development, had the provocative statement that market-based offices are suitable for everyone, but not interesting for anyone. According to him, the choice of accommodation is largely determined by the ‘business style’ and therefore segmentation and a market-oriented approach are necessary.
“Market-based offices are suitable for everyone, but not interesting for anyone.” (René Stevens)
Read more in the Dutch article “‘Innovatieve kantoorconcepten’” published in NeVaP Newsletter. (20080923 NeVaP Newsletter No. 3).